Download The Field Guide to Typography: Typefaces in the Urban Landscape

The Field Guide to Typography: Typefaces in the Urban Landscape

From American Typewriter to Zapf Dingbats – this highly engaging and fascinating visual reference helps novices and experts alike identify the typefaces we encounter every day. A quarter of a century ago hardly anybody knew what a font was, let alone the difference between Times Roman and Palatino. But in the present era of blogs, social media, and even a feature film devo
From American Typewriter to Zapf Dingbats – this highly engaging and fascinating visual reference helps novices and experts alike identify the typefaces we encounter every day. A quarter of a century ago hardly anybody knew what a font was, let alone the difference between Times Roman and Palatino. But in the present era of blogs, social media, and even a feature film devoted entirely to Helvetica, choosing a typeface is as important as picking the right tie for a job interview, and identifying fonts has evolved into a 21st-century urbanite’s version of bird-watching. Written for type fanatics of all stripes, award-winning designer Peter Dawson draws on his immense knowledge to help readers identify and understand the fonts that appear in our daily lives. Inspired by traditional field guides, each spread examines one typeface in depth, listing its designer, year of release, and a brief history that addresses its origins, common uses, and distinguishing characteristics. Hundreds of color photographs reveal typefaces at work in airports and train stations, on smartphones and book jackets, online and in signage. Also included are interviews with influential designers such as Freda Sack, Henrik Kubel, and Jason Smith, and tips for distinguishing between similar-looking fonts. Brimming with facts and photos, this helpful guide offers aspiring as well as proficient “font spotters” all the information they need to identify type in the real world.


Author: Peter Dawson
Pages: 384 pages
Format: PDF
Size: 26.26 Mb



More ebooks

  • Paul Renner: The Art of TypographyDownload Paul Renner: The Art of Typography German typographer Paul Renner is best known as the designer of the typeface Futura, which stands as a landmark of modern typographic design. Paul Renner, still the only study in any language of Renner's brilliant career, details his life and work to reveal the breadth of his accomplishments and influence. Christopher Burke presents a wealth of hithertounpublished material German typographer Paul Renner is best known as the […]
  • Chutnefying English: The Phenomenon of HinglishDownload Chutnefying English: The Phenomenon of Hinglish 'Tension mat le yaar' 'Aaj Middle East mein peace ho gayi' 'Yeh dil mange more' 'Zara zara touch me touch me' Something has happened to English; and something has happened to Hindi. These two languages, widely spoken across India, need to be understood anew through their 'hybridization' into Hinglish a mixture of Hindi and English that has begun to make itself heard everyw 'Tension mat le yaar' 'Aaj Middle East mein peace ho […]
  • Writing on the Wall: Social Media – The First 2,000 YearsDownload Writing on the Wall: Social Media – The First 2,000 Years Papyrus rolls and Twitter have much in common, as each was their generation’s signature means of “instant” communication. Indeed, as Tom Standage reveals in his scintillating new book, social media is anything but a new phenomenon. From the papyrus letters that Roman statesmen used to exchange news across the Empire to the advent of hand-printed tracts of the Reformation t Papyrus rolls and Twitter have much in common, as each […]
  • The Ten, Make That Nine, Habits of Very Organized People. Make That Ten.: The Tweets of Steve MartinDownload The Ten, Make That Nine, Habits of Very Organized People. Make That Ten.: The Tweets of Steve Martin With over 1.4 million followers (a number growing by the day), and a now famously uncanny ability to pack 140 characters with a maximum amount of humor and wit, Steve Martin has defined what it means to be a celebrity in today's world of social media. Martin's tweets have been covered by personal blogs, major news outlets, and everything in between, and this collection bri With over 1.4 million followers (a number growing by the […]
  • The Copywriter’s Toolkit: The Complete Guide to Strategic Advertising CopyDownload The Copywriter’s Toolkit: The Complete Guide to Strategic Advertising Copy Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, "The Copywriter's Toolkit" book will sharpen your copywriting skills whatever your level.Introduces essential c Written from a real-world perspective by an award-winning […]
  • Democracy in AmericaDownload Democracy in America Democracy in America has had the singular honor of being even to this day the work that polit?ical commentators of every stripe refer to when they seek to draw large conclusions about the soci?ety of the USA. Alexis de Tocqueville, a young French aristocrat, came to the young nation to investigate the functioning of American democracy & the social, political & econ Democracy in America has had the singular honor of being […]

Leave a Reply

Your email address will not be published. Required fields are marked *